This is a campaign I created for MAC Cosmetics during my 2011 classes. The purpose was to generate awareness for MAC’s AIDS Fund and promote their Viva Glam Lipstick. Included is a 2012 media plan and interactive techniques.

(Source: kateymeyer)

This is a 2013 campaign proposal I did for the Chicago International Movies & Music Festival. CIMM is a 4-day festival that promotes the relationship between music and movies. The budget was very small so the campaign is heavily based on social media and street promotion.

During 2011-2012 I was part of Columbia College Chicago’s National Student Ad Competition class held by the AAF.

The client was Nissan USA and the objective was to create a campaign that targets multicultural millennials. Throughout the project, I worked on research and IMC ideas (in particular the music festival partnership).